We all have a STORY
We’ll tell you OURS if you tell us YOURS…
We’ll go first…
A STORY… is the SEED of SALES
The best way for a farmer to be seen as a friend in an oversaturated and competitive food market is to tell your story in a way that resonates personally and deeply with customers.
As you’ll see in our video; Unless you BUY YOUR WAY IN like many BIG corporations, a FARMER’S GRASSROOTS STORY is the most cost-effective way to cultivate community and FRIENDS.
Farmers often believe that organic, permaculture and regenerative’s Alt-AG MOVEMENT attracts enough buyers, but the truth is, we still need to onboard millions and millions of NEW customers. If a farmer doesn’t tell their own story, it often doesn’t get told, and without a story there is no emotional connection to customers, and of course revenue.
A farmer with an engaging Alt-AG story goes to the front of the line where affluent customers are quite literally eager to pay premium prices for food they trust and believe to be of the highest quality… which ultimately will be REFINED ORGANIC.
A FARMER’S STORY, told well, enhances your visibility, credibility, and TRUST.
Your story has to make your customer’s mouth water, because if it doesn’t, it’s only a matter of time before your neighbor’s story will. Your customers genuinely want to know how it came to be that you grow the HIGHEST quality food in the region… and where to find you.
IF YOU DON’T TELL YOUR STORY
NO ONE ELSE WILL…
Farming… the original UNDERGROUND movement
Discriminating people get a massive ENDORPHIN RUSH when they eat delicious food that they know is NUTRITIOUS and HEALTHY.
Plus, they know that when they choose wisely, the simple pleasure of eating also helps HEAL EARTH in a way that’s easy to measure–and especially FEEL. Healthy soil grows nutrient-rich, high quality food.
Even the most CHILL PERSON ON EARTH who sincerely wants to do something good for our environment, but feels TAPPED-OUT at the end of each day, can feel great knowing that the food and drink they just consumed has a positive impact on them, the earth, and climate.
It’s common knowledge that CONVENTIONAL FACTORY FARM NETWORKS (NOT farmers, who are often victims), make it incredibly challenging for Alt-AG farmers to improve and grow LOCAL FOOD COMMUNITIES.
If farmers don’t tell their Alt-AG stories themselves, FEW, IF ANYONE ELSE will. It’s often hard to see, and accept, but Alt-AG Farmers are mostly flying solo. If you don’t build effective LOCAL communities, there isn’t much of a movement doing it on your behalf.
YOUR STORY in LOCAL NEWS MEDIA can tell customers how you differ and why food from your farm is the healthy option.
BIG CORPS HAVE NO QUALMS ABOUT FEEDING KIDS PESITICIDES, HERBICIDES AND INSECTICIDES.
FARMER’S OFTEN WONDER;
WHERE ARE ALL THE CUSTOMERS?
WHERE ARE ALL THE CUSTOMERS?
Farmers often ask; Why is my CSA – Customer Supported Agriculture package not generating projected revenue, and why are my sales so low at Farmer’s Markets?
It’s because competition is fierce today. If you don’t BLEND these two powerful tools, you’ll constantly struggle to attain sales numbers you need to thrive.
A great story about you and your farm will HELP CUSTOMERS FIND & TRUST YOU!
This 2024 report from Regenified clearly demonstrates that food consumers are eager and willing to pay PREMIUM PRICES for HIGH QUALITY FOOD… but they can’t find YOU !!
NO Customers = NO Revenue
It’s not complicated math; Self-titled “leaders” who act as pseudo-educators CHOSE to NOT invest in strategies to find NEW CUSTOMERS because it’s the HARD & EXPENSIVE PART compared to teaching theoretical processes. Over the years, too many predatory ag-educators took growers’ money and filled farmers’ heads with empty promises that are not realistic.
How Can Alt-AG Farmers Stand Out?
It’s not as hard as farmers often think, but it is a little complex in places and does take a little time. The best way for farmers to manage the outcome is to first write their story, and then share it with news reporters and food consumers in your area. No one is going to do it for you, so if you don’t become the facilitator in your community you’ll find it challenging to raise your visibility.
How Important Are Allies & Partners?
The reality is that because the MYTHICAL MOVEMENT isn’t pulling its weight, you’re on your own. The GOOD NEWS is that all farmers in your region are planting and hoeing the same row, at least for now.
NO ONE CAN DO IT ALONE, so if you don’t create a LOCAL COMMUNITY that you inspire, another farmer will.
CUSTOMERS are your BEST PARTNERS & ALLIES
Why is a FARMER’S STORY So Important?
Your story is critical… because other farmers in your region also have a story. Finding COMMON GROUND with customers through YOUR STORY will genuinely connect you with customers and keep them engaged and loyal.
There is only so much money for people to spend on food each week, and if it isn’t with you, it’ll be with your competitors.
One more important point;
the PRICE PYRAMID
F L I P P E D
*
Alt-AG food grown using permaculture and regenerative methods is now so expensive that most average consumers can’t afford it.
IGNORE PRICE DATA… AT YOUR PERIL.
______________
The REGENIFIED SURVEY below reports that 89% of Customers are WILLING to PAY PREMIUM PRICES for NATURAL FOOD, but consumers can’t find farmers!
What was designed decades ago to be an affordable solution for food consumers is now mostly the domain of WEALTHY FOODIES who recognize and will happily pay for HIGH-QUALITY, NUTRIENT DENSE, HEALTHY FOOD… HAPPILY !
Affluent consumers are discriminating, and incredibly loyal.
STILL NOT CONVINCED?
DEEP DIVE into the
CUSTOMER CONUNDRUM
The HEALTHY FOOD Movement
Secret Shopper Opportunity
LEARN MORE through our
Development Site at
VisibilitySpectrum.com
