Category: CONSUMERS

Knowledge and INSIDER DATA about HEALTHY FOOD & FARMING are often hard to find because FOOD SHOPPERS usually look in the wrong places. Plus, there are no FOOD HEROES today… because everyone is a participation star in a rudderless ecosystem–or at least they want to be 😉

Some consumers trust their grocer, which is GREAT if you shop at ORGANIC retailers like GREENS in Vancouver BC, HEALTHY PLANET in Toronto Canada, or NUDE MIAMI in the Magic City (opening early ’26), and of course EREWHON in LA & NYC.

Unfortunately, too many food consumers rely on BIG BOX grocers for food advice, and THAT is turning into a heartbreaking decision for a growing number of the population.

MAHA, RFK Jr, plus many other health specialists in Canada and abroad report that too many people now suffer from preventable illnesses like heart attacks, strokes, and cancers.

It’s often caused by BAD FOOD infused with pesticides, insecticides, herbicides–the entire side order of “…cides, and NOW… also with ULTRA PROCESSED FOOD–UPFs–the Red-Dye 40 Cherry On Top!

WATCH MY VIDEO–or keep reading for a loose transcript…

High blood pressure used to be called the SILENT KILLER, but today UPFs – ULTRA PROCESSED FOOD has usurped that dubious position!

Let’s take a quick look at food and farming from 2025 to see how we got into this health chaos and mess. It’s important to understand what led us to overflowing hospitals, hospices, and early graves before we explore how to recover from a lifestyle that we thought was safe and healthy, but instead has been slowly poisoning and making society sick.

We were blasted by grandstanding politicians and CEOs who all claim they want to save the world from starvation. A noble gesture of course, but Bill Gates, Jeff Bezos, and Elon Musk pump that message hard because they’ll make billions upon billions selling false hope and bad food to over-populated countries.

In my neck of the woods, I’m more concerned for my family, friends, and community.  

Many farmers are genuinely grateful to play their role as an important cog in the big alternative agricultural machine. They feel good knowing that they’re doing their part for FOOD JUSTICE & CLIMATE ACTION. In 2025 though, Market Garden Farmers warned us about critical damage in the food supply chain. They told us that when their hay bailer gets stuck on a broken political tooth, farmers just sit there spinning and wondering why civic leaders keep doing the same things over and over, but promising different results.

Consumers can see you, farmers can too.

San Francisco just launched a massive, historical lawsuit against ten companies that manufacture Ultra Processed Food – UPFs.

Foodbanks everywhere are bare, seniors on fixed incomes are malnourished, and children still go to school hungry every single day. Most families just want to eat healthy food at an affordable price. Farmers unfortunately, have little left right now to fix a broken food supply chain or to save anyone but themselves. If they do have residual energy at the end of the day, sure, maybe, but realistically, most of society is tapped out and FOOD ANXIOUS.

All the virtue-signaling created an atmosphere that feeds predation and targets farmers as sacrificial lambs. Farmers do all the heavy lifting while Bezos and dozens of newly minted certification organizations reap the rewards.

While the world falls ill from a growing list of ULTRA PROCESSING CHEMICALS specifically designed to increase food profit for guys like Gates, other lurking-heroes of humanity, saviours of the starving are posing, begging, and evangelizing in front of alternative labels like REGENERATIVE, PERMACULTURE, BIODYNAMIC, SYNTROPIC and all the rest hoping that their names will go down in the annals of history as the futurists who saved the planet from extinction.

Where do I sign up?, but first WHERE, EXACTLY…ARE ALL THE CUSTOMERS?

Heroism is pretty heady stuff for a bunch of neurodivergent scientists and engineers at the top of their class who know that 1+1 = 2, but they still can’t spell empathy. I’m a diagnosed geek too, and I EMBRACE empathy, so you have to wonder why THEY find humanity so challenging. 

Agriculture won’t be about TECH, nerds, and farming in 2026. 

It’ll be about FOOD and farming, and who grows the best quality that racks up the highest NUTRIENT DENSITY.

Over the next few years
NUTRIENT DENSITY will become the
TRUST TOUCHPOINT for CONSUMERS.

2026 food, the good stuff, will also need to be devoid of all chemicals at any stage of the process. The HEALTHY FOOD ERA in 2026 will be about natural food for natural people, not feedlot food for feedlot humans wallowing in industrial UPFs. Farmers who use GLYPHOSATE, especially as a desiccant, will be outed, shamed, and blamed. PC and wokeism are already giving way to common sense. Yes, there are BAD FARMERS just as there are BAD GROCERS.

Agriculture in 2026 will usher in a new era of discriminating and often WEALTHY FOOD CONSUMERS. Progressive FARMERS will be their HOSTS with all the knowledge that smart shoppers need to source healthy food.

Big box grocers will take a hit because of UPF, plus, FARMER’S MARKETS that PRICE FIX… will get called out too, especially in big cities.

In 2026, luxury grocers like Erewhon and Nude Miami, plus, OPEN SOURCE concepts I designed, like My Farmer Is My Friend and other consumer strategies, will define our new healthy food era.

As consumers, we already have bankers for our money, dentists for our teeth, and mechanics for our cars, so in 2026 having a farmer to help us source healthy food will be a natural fit.

Old MacDonald, HAD a farm, but today… NEW Mac-D, well, SHE has an educated perspective, and a healthy food solution that’s quickly evolving to become better than OLD organic.

And she doesn’t mean a little better; she’s talking WAY BETTER THAN ORGANIC.

For context, let’s take a brief political look at WHAT the FOOD Happened in 2025?

Mistakes provide opportunities for anyone smart enough to hitch a ride in the front seat of Trump’s PR roller coaster as it chugs up the first big food hill in 2026. When it reaches the peak, and drops, racing for that first big corner, all Hell will break loose. Anyone who’s not prepared for the inertia will get tossed like a big old watermelon.

The next three years will offer up perfect opportunities to not only substantially grow alternative agriculture communities like organic… but it will also provide opportunities to rapidly expand the LOCAL SHORT FOOD SUPPLY CHAIN, a community that brings FOOD SECURITY HOME to your backyard.

Ai, ARTIFICIAL INTELLIGENCE in 2026 will also play a major role in food education for consumers and make it easy for anyone including farmers to source KOD – KNOWLEDGE ON DEMAND through their phones, even while in the field or at their grocer. We’re very close to that reality now.

AGRICULTURE EDUCATORS will have to quickly pivot to stay ahead of the adoption curve. If they shift their focus from general knowledge to information that is specific to each property, they’ll provide value for new young farmers, and also for more experienced growers who want to stay relevant.

In 2017, Trump opened the door to chaos and disrespect, and many of his followers leveraged it to the hilt. Rules of decency went out the window while America desperately struggled to survive lockdown.

To make up for LOST PROFITS, food CEOs, bolstered by Trump’s bravado, launched SHRINKFLATION initiatives that saw package-sizes reduced, plus the contents in the packages cut back even further, and a long list of chemicals added to the recipe to make processed food CHEAP CHEAP CHEAP to buy. The MASSIVE PROFIT MARGIN they cooked up for that winner winner chicken dinner, is also the most dangerous food ever consumed by North Americans in all of modern history.  

The number of ultra processed foods has recently risen dramatically, along with overwhelming health care costs.

Bad food makes people sick, and United States is now paying a severe price with skyrocketing hospital and hospice bills that have gone through the roof. Canada is doing considerably better, but there is still room for improvement, as we see from Ottawa every day.

Every year…
a new WORD galvanizes us,
and in 2026 it’ll be
INFLAMMATION.  

If you think inflammation is what jacks up the bank rate and the cost of groceries, you should put your head back up your butt and take a close look at what’s really happening in your body.

Chronic inflammation kills more people than car accidents.

Inflammation causes obesity, heart attacks, strokes, and cancers. And even though it’s the leading cause of mortality, most people can’t even spell it let alone know what it means… and as importantly, WHY inflammation happens.

Inflammation is caused by a few things, but for our purposes here, we’re looking at UPFs, ultra processed foods that attack your cardiovascular system almost as soon as they are ingested.

Inflammation causes damage that can’t be undone or repaired, ever. There is no fix.

As a warning to your body, inflammation often shows up as non-alcoholic fatty liver disease… or obesity, acne, and arthritis, and indicates bad gut health.

In TEENS: hormones for young women are impacted by some UPFs that result in irregular or early menstruation and MUSTACHES, and in boys it can be increased aggression and lowered sperm counts. There are other reasons of course so please explore carefully.

Chronic inflammation, can however be stopped from progressing simply by eating healthy food.

You can’t HEAL the damage, only halt it from getting worse.

It’s not any more complicated.
Quit eating bad food, sold by bad grocers.

Here’s a snapshot of how UPF permanently impacts your body;

UPFs can cause Type2 Diabetes, plus substantial weight gain and many other serious illnesses. When you eat an ultra processed food, like regular bread or cheese, after digestion, the UPF is carried by blood through your arteries where it is immediately identified as a contaminant.

To defend your body, your liver and intestines instantly produce LDL cholesterol, and send it racing through your arteries to place a protective cover over the UPF to segregate it from your blood. Covering a UPF blob stuck in your cardiovascular system means that your artery becomes incrementally narrower, and stiffer – forever. It never returns to normal – ever.

Many people mistakenly believe that UPF is expelled from your body. The reality though is that UPFs perpetually sandblast little holes and crevices into the inner walls of you arteries. It creates rough places for even more UPFs to stick and cause increased damage, that in turn requires even more cholesterol to protect you. Cardiovascular surgeons can’t fix your entire artery and vein systems with BALLOONS & STINTS.

At some point in your life, if you reach a UPF tipping point, damage can grow exponentially, and cause you to rapidly become seriously ill. All UPF becomes a permanent fixture in your cardiovascular system, which, over the course of time clogs your arteries.

UPF is like SMOKING was in the 50s, or drinking and driving. All equally as destructive.

When UPF damage from diabetes reaches your toes and extremities, it clogs and kills hair-like arteries. You then lose an appendage because oxygen-laden blood never reaches your big toe. Worse, if an artery bursts on the interior wall, it can also cause a clot that triggers a heart attack or stroke.

Don’t make it any more complicated.

Bad food = damaged and permanently clogged arteries. FULL STOP.

If you continue to eat ultra processed food at even a moderate volume, like popular breakfast cereals for example including plain/no sugar-added CHEERIOS, WHEATIES OR CORN FLAKES, the breakfast of champs soaked in a side order of pesticides in the milk, odds are that you’ll eventually suffer some level of chronic inflammation.

The real tragedy, is that children… maybe yours, often end up becoming INSULIN RESITANT which sets up a very serious domino effect that is exceedingly hard to manage.

No age is immune from insulin resistance.

You don’t have to be young, or overweight.

And one more thing, COOKING OIL in restaurants that is used over and over again, collects UPF chemicals from the bad food cooked in that oil, and transfers it to all subsequent food.

Also, if you BURN food in the oil, or it gets superheated, it adds another layer of dangerous chemicals to your UPF slop.

Is there hope? Of course.

Organic is the polar opposite of ultra processed food.

The challenge however, is that it’s not easy to KICK THE ADDICTION of a BAD FOOD HABIT.

Many people become HOOKED & COOKED on cheap food and all the chemicals that give your belly a little poke begging you to eat more. Yep. UPFs do that too. 

Why do I choose to LEVERAGE ORGANIC MOMENTUM and not regenerative, or even the more sophisticated permaculture?

It’s for a number of reasons, but mostly because consumers are already familiar with organic, while, and relatively speaking, few people have even heard of permaculture and regenerative, let alone know how these mysterious alternative farming processes work. 

Trust your GUT and the crowd, plus friends and family. 

I trust the natural HEALTHY FOOD ideology so much that I’m almost finished writing a manuscript for my next book, Leverage ORGANIC Momentum. 

Twenty years ago, in 2006, I published Leverage OLYMPIC Momentum. Through ACTIVISM (not a mythical regen movement), we dramatically changed for the better how the International Olympic Committee and their local committees do business in Olympic cities and regions. 

Alt-AG – alternative agriculture is different than sports of course, but farming also needs to change in order to leverage at least the next three years of Trump chaos. 

Organic, is like family… it’s trusted.

Like family though, organic isn’t perfect, and it does have issues, but the challenges are much less than with other options. For example, REGENERATIVE is still so poorly funded and organized that some regen farms still TILL entire fields and regularly spray a variety of chemicals, including pesticides, herbicides, insecticides, and all the other …cides. 

Permaculture is better, but it’s way too complicated and expensive for most farmers. Plus, like regen, it also failed to deliver visibility and value for consumers. Permaculture doesn’t even try to onboard customers because the visibility process is too complex and expensive. They slyly position farmers to assume the risk and do all the heavy lifting.

Regenerative also got greedy, and instead of playing a supporting role or partnering fairly with organic, they tried to take over the landscape completely as the big dog wagging the organic tail. Yeah really – unmitigated arrogance and naivety.

Big agriculture corporations like Cargill jumped in the parade with REGENERATIVE GREENWASHING campaigns and very effectively stole the spotlight to leverage regenerative’s momentum. BIG CORP was so effective in misappropriating the emerging brand that within a year or so, farmers and consumers were confused and backed away, many wondering why regen didn’t defend their brand more strenuously. 

I wondered too, because at the time I was highly supportive of regen. Today, I’m disappointed and angry at how REGEN disrupts food messaging, but fails to deliver solutions for consumers. 

Alt-AG is forcing confusion on food shoppers, along with higher prices just so they can gloat as leaders in a corporate race they aren’t even winning. They only pretend to be community oriented. Put feet on the ground in the countries where you want a presence and SHOW US THE MONEY or stfu!

A confusing landscape like this makes it easier for Pump & Dump WHALES… AKA investment predators who are already on the hunt and preparing to dangle crypto to desperate farmers. 

It’s a scenario that played out just a few years ago in other industries with devastating financial consequences. 

Crypto is high on Trump’s agenda, so be prepared for anything, including unscrupulous DAOs hosted on Discord.

Organic has been a critical component of a healthy diet for decades, while all the other Alt-AG processes are still a mystery, and an expensive one at that. 

Regenerative for example often retails at twice the cost of organic, and sometimes much more. 

In 2026, ORGANIC gets a thumbs up from me, and right below my thumb in a supporting role is regenerative, permaculture, biodynamic, syntropic and all the other alternative agriculture ADD-ONS that make organic so powerful and the perfect core partner.

When you align with NEW & IMPROVED ORGANIC, you’re choosing a trusted process recognized by everyone. 

New organic, or as I refer to it with clients, ORGANIC^+plus, is way better than organics because it also helps heal the earth while delivering the highest NUTRIENT DENSE food possible.

While my ORGANIC^+plus already hits every need and marker for farmers and consumers, regenerative is still trying to throw the organic baby out with the dead earth bathwater… but so far, Mother Nature ain’t having it.

In early 2026, because of all the GREENWASH confusion by companies like Cargill, McDonalds, McCain Foods, and the rest, plus a lack of standards, regenerative certification now has little, if any value for the masses after regen lost trust.

Saying all that though, don’t count regenerative out completely. In 2026, IF… they make radical changes and immediately start to heavily invest in finding and on-boarding millions of customers, they might be able to capture enough of the market to overtake organic, which has always been their goal regardless of their public facing story. Their covert contempt for other processes, and how they position themselves as the end word, is concerning. 

After 70 long years, regen is still struggling to entice and herd farmers. If you can’t get the people who grow the food interested, I’m not sure if regen will ever catch on. I do know however, that even though regen won’t pass the tipping point on the adoption curve anytime soon, it is causing PRICE PAIN for food shoppers. This orchestrated confusion by regen evangelists is one of the reasons farmers are not certifying as organic like they have in the past. 

FARMERS are as CONFUSED as CONSUMERS!

Another reason, and this one is critical, is that it’s no longer necessary for LOCAL FARMERS to be CERTIFIED organic or regen to connect with LOCAL CUSTOMERS. Neighborly trust and social media are the NEW LOCAL FOOD CERTIFICATION GATEKEEPERS. 

It is significant that California is now suing ten of the companies most involved with Ultra Processed Foods. The fireworks from this alone in 2026… will be spectacular.

If you’re looking for a healthy lifestyle in 2026 that will help you live longer and happier, choose organic with a regenerative chaser… and remember… the dog… still wags the tail.

Thanks for your time. Reach out if you have questions to – Vision at VisibilitySpectrum dot com.

I’m Maurice, Bee well…