Customers = Revenue
Deep Dive Into the Customer Conundrum
Frustrated?… you’re not alone!
Where are All the Customers?
We create systems that automatically feed customers into local food communities owned by market farmers. Crises solved.
We’re one of the few alternative agriculture marketing designers to focus simultaneously on FOOD & CUSTOMERS, and might have even been the first with such specific and modern DIRECT & DIGITAL SALES strategies. A few small organizations are also customer centric, plus a few VCs and larger investors, but no one got serious about customers until we started asking tough questions a couple of years ago… and then TRUMP happened.
Now everyone is scrambling to become alternative agriculture HEALTHY FOOD sales specialists desperately searching for customers – like you do. Which means it’s now a race.
While most focused on the farming component, we concentrated on customers, and are now developing phase two – the CLOSE.
A couple of years ago when I first advised global market leaders that FOOD should be leveraged predominantly as a permaculture PR vehicle to increase overall visibility, *it failed to resonate because most companies had already become unstable and too desperate to act rationally. It didn’t take long for educators and farmers to hit the wall and realize our psychographic strategy and predictions were RIGHT… ON THE MONEY.
Customers = Revenue.
No customers… no revenue.
*Experience is critical when predicting trends…
SACRIFICING YOURSELF FOR THE GREATER GOOD IS NOBLE, BUT NOBLE DOESN’T PAY THE BILLS. YOU DO
Drop Guilt About Making Money
It always great to have a jump on the market, but from a community growth perspective it’s disappointing that overall visibility and acceptance are still so low. It’s why we focus on revenue. If you don’t see profit, you’ll need an outside job to support your farm.
Self-anointed permaculture and regenerative leaders failed to attract enough customers to even carry its own weight. Although the movement isn’t PUBLIC, it’s vulnerable and now ripe for takeover.
Wait. What? A TAKEOVER?
Sure, from ORGANIC FARMERS who feel threatened and angry that Alt-AG is edging into their space. Currently, ORGANIC the GOAT is still the DOG, and Alt-AG like regen at this stage is little more than a promising long tail. The regenerative camp though, wants you to believe that the sustainability tail… is wagging Blackie.
It’s why organic farmers are so worried, and quiet. They’re tired of doing the heavy lifting, and feel mislead and burned out. The last thing they want is to have to change their model. If they don’t however, regen could take over when organic least expects it. No one knows at this point which group the government will support more strenuously.
When the government decided to replace wild salmon with farmed salmon, the wild market took a massive nosedive and farmed fish became the darling until we discovered that farmed salmon is not a healthy choice. Now we’re transitioning back to wild, but it came at a steep price for fishers.
The same could easily happen between organic and regenerative.
Cannabis farmers recently suffered similar setbacks.
WORKS BEST WHEN THE DOG
DOES THE WAGGING
CREDIT: BreakDownPictures
YOU WORK HARD
AND DESERVE TO BE REWARDED
BUT YOU HAVE TO WORK SMART TOO
WHERE ARE ALL THE CUSTOMERS?
Organic organizations got caught behind the eight-ball thinking that regen was just a hippie fad that would wither on the vine. The tone switched recently when Cargill and other big corps started promoting that farmers could lower costs considerably by switching from chemical fertilizers to composted manure and other methods like No Till/Drill, and companion methods with plants and rotational grazing of livestock.
It was at this point that SH!T HIT the FAN.
Overnight in late 2024, regen became a force to be embraced… and feared.
Opportunists got so excited about getting rich, they forgot to invite customers to the table, and guess what? No one showed up, so now we have disappointed and frustrated farmers wondering if they’ll ever make their regen investment back.
BTW, “personalities” in permaculture and regenerative ag hate to be called leaders, because leaders are expected to take responsibility. Pretending to be altruistic, but at the same time apolitical, anti-democratic and also WEB3 where everybody is the BOSS (yeah sure), lets them off the hook, as in WHERE ARE ALL THE CUSTOMERS?
As you can see in the graph, consumers are eager to find high quality food, and will pay premium prices.
How many times did you watch Blackie do a full body TWERK? 😉
NO Customers = NO Revenue
Today’s Alt-AG STALL, negatively impacted the same investors the emerging industry desperately needs to push alternative agriculture past the tipping point on the regenerative/permaculture adoption curve.
A sequence of events occurred over the last decade that funneled Alt-AG customer growth into a negative vortex. One big question for farmers today is; Can we SCALE regen? The answer: Maybe, but there are a lot of political and corporate roadblocks, so, we’ll see. The science has been proven and verified for at least a decade, but still, no one believes in the process enough to invest in it adequately, which means you’re on your own finding customers.
Who Dropped the Customer Ball?
It is now a standoff between organics, regenerative, permaculture and all the other similar Alt-AG processes that have also struggled for decades and have yet to achieve mainstream adoption. No one is blinking, or moving.
Who is to blame? Without question educators side-stepped their responsibility to grow the movement in a balanced way that would have seamlessly brought customers into the community. You might be wondering; Why didn’t educators adopt a more balanced role? It’s because attracting customers to a NEW model is prohibitively EXPENSIVE and takes specialized skills and considerable time.
Whoa Big Fella…
We now have a runaway Clydesdale team that broke free of the Alt-AG wagon carrying all the regen customers.
A few farms successfully adopted permaculture and regenerative processes and found high income customers for their high quality food. There is a market, but it has to be prospected because nutrient dense food is well beyond the financial means of most people.
The hook evangelists used; That Alt-Ag is an affordable option for the masses, was baited with HOPE to convince followers to open their wallets.
Most educators had no intention of cultivating customers, and arrogantly crossed their fingers hoping someone else would do the heavy lifting. Inexperience fooled them into believing that because they were right about the science, customers would flock like THE FIELD OF DREAMS. Rookie mistake.
Who Holds the Reins Today?
Farmers are in the saddle, but riding alone. Because of slow adoption, most early pioneers are now struggling to catch up with the recent HEALTHY FOOD narrative.
Some global governments have however invested heavily in healthy food for the several years, and America will also now do so for at least the next three, which means BIG PR NOISE & MASSIVE VISIBILITY!
We saw a similar GROWTH FRENZY in 2020 during lockdown when governments told everyone to grow vegetables at home, even if you lived in an apartment with a small balcony. Governments invested heavily in PR, and people listened.
Alt-Ag educators had the best run of their entire history and thought they were going to get rich until the government message ended and we went back to normal, more specifically back to NEW NORMAL, which is today.
The message today is;
Health comes at a price,
and it’s steep.
You want healthy food,
it’ll cost you.
*
Our goal at My Farmer Is My Friend is to focus on customer onboarding, and simultaneously fix the damage caused by errant predecessors. Part of our strategy is to restructure business models for farmers so they can generate revenue similar to those who got in early. Even though the EU is leading in alternative agriculture adoption, farmers in other countries in general are not doing as well financially.
Most farmers are stuck in a movement that hasn’t moved in an appreciable manner for at least a decade respective of customers, except in very small pockets. We identified those areas and explored why they generate substantial revenue while other farmers struggle.
PAID EVANGELISTS without skin in the game want prospects to believe everyone in Alt-AG is excited about sharing their knowledge and wealth. LESSON ONE is, smart companies don’t share proprietary information if it jeopardizes competitive advantage.
______________
Regenerative agriculture last year, riding on greenwash waves from companies like Bayer and Cargill made it look like there was a customer base, but it was only sales posturing pumping regen processes that compete with chemical fertilizer companies.
If you don’t build your own community, no one else will.
Want customers? It’s up to you…
Reach out and let’s explore realistic options together.
VISION at VisibilitySpectrum.com
Affluent consumers are discriminating, and incredibly loyal.
STILL NOT CONVINCED?
DEEP DIVE into the
ORGANIC CONUNDRUM
but this is your last warning. haha
If you don’t get it after the next screen,
HEALTHY FOOD might not be for you 😉
The HEALTHY FOOD Movement
Secret Shopper Opportunity
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